They believe in minimalism, where one simple toy can replace at least five other toys. Modern families are decluttered, and conscious on consuming. They believe in nature, where everything is beautiful and safe. Their products are made by solid wood and non toxic water based paint. Every step of the production is handmade.
They believe in open-ended play, where a child chooses the way to play his own toys. Open-ended and free play helps our kids to grow active and creative human being.