Fat Brain Toys, their mission is to enrich families and provide "A Smarter Way to Play".

By inspiring creativity and sparking curiosity, they design and curate world-class toys and games while providing an extraordinary customer experience.

Their guiding principles:

• To provide their customers with safe, quality, mind-expanding toys, games and gifts
• To "over-deliver" for their cstomers with every opportunity
• To always remember that they're not just selling toys but rather facilitating an "emotional" transaction between the giver and the receiver
• To create a culture that revolves around "family first"
• To create a company where everyone plays a meaningful role in contributing to its success and takes pride in putting their own "stamp of approval" on each and every order