With so much screen time these days, it felt like children had lost the opportunity to be creative and imaginative and to just make something into whatever they wanted. To be free to explore items and build something completely of their own.
Their products encourage children to remember to play with sticks, rocks, leaves and natural materials that they could touch, feel, smell and create whatever they wanted.
It might look like a stick to you and me, but to a child it could be a currency to purchase something in a store or a pirate or even Elsa in Frozen signing “Let It Go” or "Into the Unknown".